If you’ve ever thought:

• “I know I should be posting more…”

• “Everyone says LinkedIn matters…”

• “Why does this feel like so much effort for so little return?”

This workshop is for you.

We’re going to take a hard look at where your best clients actually come from — and whether your current marketing energy matches that reality.

This session is designed for B2B service providers who want to:

• Land larger, more sophisticated clients

• Increase deal size and lifetime value

• Grow revenue without becoming a full-time content creator

• Stop marketing in ways that feel misaligned or draining

Inside the workshop, I’ll walk you through:

• A simple revenue-origin exercise that reveals where your highest-value clients truly came from

• A framework built on three fundamentals: knowing your audience, building genuine relationships, and offering real value

• Practical strategies that consistently produce bigger opportunities — including speaking engagements, conferences, intelligent cold outreach, and strengthening your website as a positioning tool

This is not about abandoning visibility.
It’s about directing your energy toward what actually moves revenue.

Who This Is a Good Fit For

• You want to move up-market

• You’re tired of feeling the “should” around social media

• You want a more focused, grown-up growth strategy

• You’re ready to think strategically about client acquisition

If your business depends primarily on consumer marketing or high-volume social reach, skip this workshop.

But if you want higher-caliber clients and clearer marketing ROI, I've got some ideas for you to chew on. 

Presenter Bio: 

Megan Kilpatrick is a fractional CMO and growth strategist for B2B companies. She built and sold a digital marketing agency that grew to $1.4M in revenue and now advises companies that want smarter, more focused growth strategies.

Her dirty little secret? She’s a marketer who hates social media — and she’s proven it’s not necessary to build a successful, profitable, B2B business. Megan specializes in helping companies attract larger, more sophisticated clients through relationship-driven strategies that actually convert.