Upcoming Events
What's Your Business Really Worth?
Glen Cooper — Guest Speaker
Glen Cooper has spent nearly five decades helping business owners understand, grow, and ultimately sell what they’ve built. He began his career as a business broker in 1979 and has completed transactions across a wide range of industries—from local service companies to multi-location operations. For the first 25 years, he also worked as an accredited business appraiser, giving him a rare, ground-level view of what actually drives value (and what doesn’t).
Glen runs a boutique practice, working with just a handful of clients at a time. That depth shows up in his process—detailed financial modeling, real-world assumptions, and clear-eyed valuations that go far beyond generic “rules of thumb.”
He’s also the author of Glen Cooper on Business Brokerage, a 300-page guide drawn from decades in the field:
https://www.amazon.com/Glen-Cooper-BUSINESS-BROKERAGE-Doesnt/dp/1732670021/ref=sr_1_1
What’s Your Business Really Worth?
Most founders have a number in their head.
It’s usually wrong.
In this session, Glen will walk through how businesses are actually valued.
He’ll break down:
What buyers are really looking at when they evaluate your business
How Seller’s Discretionary Earnings (SDE) works—and why it matters more than profit
The hidden adjustments that can significantly raise or lower your valuation
How to estimate your business value in about an hour (without hiring an appraiser)
If you’re building with an exit in mind—or just want to understand what you’re really sitting on—this session will give you a much clearer picture.
30 minutes of content, followed by open Q&A. Bring your questions.
Attracting Bigger Clients (Without Becoming a Content Machine)
If you’ve ever thought:
“I know I should be posting more…”
“Everyone says LinkedIn matters…”
“Why does this feel like so much effort for so little return?”
This workshop is for you.
We’re going to take a hard look at where your best clients actually come from — and whether your current marketing energy matches that reality.
This session is designed for B2B service providers who want to:
Land larger, more sophisticated clients
Increase deal size and lifetime value
Grow revenue without becoming a full-time content creator
Stop marketing in ways that feel misaligned or draining
Inside the workshop, I’ll walk you through:
A simple revenue-origin exercise that reveals where your highest-value clients truly came from
A framework built on three fundamentals: knowing your audience, building genuine relationships, and offering real value
Practical strategies that consistently produce bigger opportunities — including speaking engagements, conferences, intelligent cold outreach, and strengthening your website as a positioning tool
This is not about abandoning visibility.
It’s about directing your energy toward what actually moves revenue.
Who This Is a Good Fit For
You want to move up-market
You’re tired of feeling the “should” around social media
You want a more focused, grown-up growth strategy
You’re ready to think strategically about client acquisition
If your business depends primarily on consumer marketing or high-volume social reach, skip this workshop.
But if you want higher-caliber clients and clearer marketing ROI, I've got some ideas for you to chew on.
Presenter Bio:
Megan Kilpatrick is a fractional CMO and growth strategist for B2B companies. She built and sold a digital marketing agency that grew to $1.4M in revenue and now advises companies that want smarter, more focused growth strategies.
Her dirty little secret? She’s a marketer who hates social media — and she’s proven it’s not necessary to build a successful, profitable, B2B business. Megan specializes in helping companies attract larger, more sophisticated clients through relationship-driven strategies that actually convert.